Enterprise 2.0: Big or Little?
Here's an interesting post from Tom Davenport (Harvard Business Online) about Enterprise 2.0. Tom's stance is that E2.0 will be the next "little" thing rather than the next "big" thing. He says:
Enterprise 2.0 software and the Internet won't make organizational hierarchy and politics go away. They won't make the ideas of the front-line worker in corporations as influential as those of the CEO. Most of the barriers that prevent knowledge from flowing freely in organizations – power differentials, lack of trust, missing incentives, unsupportive cultures, and the general busyness of employees today – won't be addressed or substantially changed by technology alone.
There's certainly much truth to what he says and I love a crusty, cynical stance as much as any other curmudgeon. But I think Tom is missing the long term here. Of course the front line worker won't be as influential as the CEO is, he/she is not paid to be. They have different informational needs for different decision scopes and they communicate and collaborate with different teams.
In my opinion, E2.0 is about empowering those teams and to that end it looks pretty compelling. To assume it's the magic bullet for business is to fall prey to marketing.
Is E2.0 the next "big" thing or "little" thing? Only time will tell but I'm hoping that it's at least the next "medium" thing.
Enterprise 2.0 software and the Internet won't make organizational hierarchy and politics go away. They won't make the ideas of the front-line worker in corporations as influential as those of the CEO. Most of the barriers that prevent knowledge from flowing freely in organizations – power differentials, lack of trust, missing incentives, unsupportive cultures, and the general busyness of employees today – won't be addressed or substantially changed by technology alone.
There's certainly much truth to what he says and I love a crusty, cynical stance as much as any other curmudgeon. But I think Tom is missing the long term here. Of course the front line worker won't be as influential as the CEO is, he/she is not paid to be. They have different informational needs for different decision scopes and they communicate and collaborate with different teams.
In my opinion, E2.0 is about empowering those teams and to that end it looks pretty compelling. To assume it's the magic bullet for business is to fall prey to marketing.
Is E2.0 the next "big" thing or "little" thing? Only time will tell but I'm hoping that it's at least the next "medium" thing.

